Tesla’s Europe sales plunge 49% on brand damage, rising competition

May 27, 2025

Tesla’s Europe sales plunge 49% on brand damage, rising competition

Breaking News

Image source: Adobe Stock (Chart), Wikimedia Commons (Elon Musk)

European sales of Tesla vehicles plunged in April, as the U.S. electric carmaker continues to face reputational damage regionally and rising competition. Tesla sold 7,261 cars in Europe in April, down 49% year-on-year, according to the European Automobile Manufacturers’ Association (ACEA). That drop came even as overall battery electric car sales rose 34.1% annually in April.

Tesla has faced brand damage over the past few months because of CEO Elon Musk’s political involvement with U.S. President Donald Trump, with protests erupting at Tesla dealerships across Europe in March.

At the same time, Tesla continues to battle rising competition from traditional automakers as well as aggressive Chinese players. Last week, separate data showed auto giant BYD sold more pure electric cars in Europe than Tesla for the first time. CNBC reports.

EdgeUp

🤖 Investors with $7 trillion cash to deploy await Nvidia results: An upbeat earnings report by Nvidia would bode well for a rally in US equities as investors have about $7 trillion parked in cash funds, according to BBVA strategists.

Institutional positioning in the US technology sector is “undemanding” with hedge funds and mutual funds still substantially underweight, strategist Michalis Onisiforou said. Exposure of trend-following Commodity Trading Advisors (CTA) to the broader stock market is also neutral, while volatility control funds have plenty of room to add to risk, he said. Yahoo Finance reports.

📊 As Trump reignites a trade war and faces a bond market revolt, the economy is about to go through the wringer this week: By week’s end, it’ll be much clearer how the US economy is holding up amid President Donald Trump’s sweeping policy changes. Trump’s erratic trade war has already unsettled consumers and taken a toll on economic growth — mostly due to American businesses rushing to stock up on imports. And his “big, beautiful” tax bill currently moving through Congress, which is expected to dramatically widen the country’s deficit, has roiled the bond market.

But what matters for the underlying health of the broader economy is whether demand — for goods, services and homes — continues to chug along or fall off a cliff in the face of persistently elevated uncertainty, rising borrowing costs and higher prices. CNN reports.

⚠️ Trump tariffs live updates: EU agrees to speed up trade talks with US, focuses on chips and autos: The European Union has agreed to fast-track trade talks with the US in a bid to avoid President Donald Trump's 50% tariffs, which are due to come into effect in six weeks.

On Tuesday, a Bloomberg report said that the EU's trade chief, Maroš Šefčovič will lead political negotiations and is focusing on key sectors such as semiconductors, automobiles, pharmaceuticals and aluminium in order to avoid tariffs, according to sources. Yahoo Finance reports.

🪨 Ukraine revamps minerals sector, eyes billions in investment from US deal: Ukraine is overhauling its minerals sector, which has been pounded by three years of war, in the hope of unlocking potential and attracting billions of dollars of investment from a minerals deal with the U.S., its ecology minister said.

The country has deposits of 22 of 34 minerals deemed as critical by the European Union for industries such as defence, high-tech appliances and green energy, as well as ferro alloy, precious and non-ferrous metals used in construction, and some rare earth elements. Yahoo Finance reports.

💲Dollar broadly firm, yen slips as Japanese yields slump: The dollar rallied on Tuesday as investors took comfort from U.S. President Donald Trump's decision to delay higher tariffs on the European Union, while the yen came under pressure from a sharp fall in Japan's long-dated bond yields.

With U.S. and UK markets closed for a public holiday on Monday, analysts said some traders were still catching up with Sunday's news that Trump had delayed tariffs on the EU. Reuters reports.

⬆️ US stock futures rally after long weekend on trade reprieve: U.S. stock index futures jumped on Tuesday after President Donald Trump rolled back his threat of steep tariffs against the EU and tensions between the United States and the European bloc cooled as traders returned after the Memorial Day break.

On Sunday, Trump backed off from his threat to impose 50% tariffs on EU imports next month, restoring a July 9 deadline to allow for talks between Washington and the 27-nation bloc to produce a deal. Reuters reports.

Top 5 Movers in Early Pre-Market

(All pricing and percent gains are based on Early Pre-Market from 4:00 AM to 7:00 AM Eastern Time)
Benzinga reports.

1) $SBET: SharpLink Gaming

Total gain: +33.77%

2) $ETWO: E2open Parent Holdings

Total gain: +26.84%

3) $HOLO: MicroCloud Hologram

Total gain: +24.81%

4) $DGNX: Diginex

Total gain: +19.27%

5) $SIF: SIFCO Industries

Total gain: +19.20%

Friday’s Biggest Movers

The closing price of the top three market percent gainers trading near or above $3 on May 23.
Benzinga reports.

*All pricing and percent gains are based on regular market trading hours from 9:30am to 4:00pm Eastern Time

1) $LTBR: Lightbridge

Total gain: +43.52%

The stock appeared to be moving on no notable news.

2) $UEC: Uranium Energy

Total gain: +24.8%

The stock appeared to be moving on no notable news.

3) $VVPR: VivoPower International PLC

Total gain: +24.34%

The stock appeared to be moving on no notable news.

Today’s Notable Earnings

*Estimate and Actual numbers represent Earnings Per Share in US Dollars

HEI: Heico

2Q 2025

After Market Close
Estimate: 1.030
Actual: N/A

OKTA: Okta
1Q 2026

After Market Close
Estimate: 0.770
Actual: N/A

BOX: Box
1Q 2026

After Market Close
Estimate: 0.260
Actual: N/A

Today’s Key Economic Dates

Time (ET) / Report / Period

4:00 am - Minneapolis Fed President
Neel Kashkari speech in Tokyo

8:30 am - Durable-goods orders - April

Parting Thoughts

"In investing, realize that you have no control over the future, but you do have control over the costs you incur."

- John C. Bogle

Sourced in: "The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns", by John C. Bogle, published in 2007

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